The Big Three Are “Scrambling” The fallout has been fast and furious. Internal chaos has reportedly broken out at NBC, with execs demanding emergency meetings to reassess their entire ad structure.
CBS insiders say several legacy advertisers are now in “active talks” with Fox about shifting millions in ad spending. Meanwhile, ABC—already facing declining trust over political bias accusations—is in “crisis mode,” according to two network producers.
“This is a corporate blitzkrieg,” said a veteran ABC ad strategist. “They’re not stealing advertisers. They’re obliterating the old ad model and remaking it in their own image.”
Some insiders speculate that legal advisors in media contract law have been brought in to protect long-term advertising agreements and avoid potential malpractice claims in corporate governance due to collapsing ad revenue performance. Others warn that litigation involving breach of fiduciary duty may follow if legacy shareholders view network mismanagement as a financial liability.
Fox’s Digital Arsenal: Precision Medicine Meets Precision Ads. Fox’s new offensive isn’t limited to TV. Their digital arm is reportedly investing tens of millions in AI-powered ad placement tools, real-time viewer analytics, and influencer partnerships to rival TikTok and YouTube reach. In short, they’re trying to own the future.
