In a surprising and monumental shake-up, Fox News has announced that Sandra Smith will be joining Greg Gutfeld as his new co-host on The Five, replacing a long-standing lineup of personalities.
The news, which was revealed during a live segment, has created a wave of buzz, with fans and media insiders eager to see how this new pairing will affect the show’s dynamic and,
by extension, the network’s programming—especially as media investment trends impact ad revenue and hospital costs in broadcast journalism.
The Big Shake-Up: Why Sandra Smith? The news of Sandra Smith’s promotion to co-host on The Five comes at a time when Fox News is navigating a rapidly changing media landscape. As ratings fluctuate and new competitors rise, the network has been rethinking its programming strategy to appeal to both traditional viewers and a younger, more diverse audience.
Smith’s move into this new role is part of that strategy, as Fox looks to revitalize the show with a fresh combination of personalities—while also tapping into the financial value of well-positioned insurance-related ad placements.
