But according to insider reports, Fox News has launched a full-scale offensive to strip these legacy media giants of their dominance—targeting even financial institutions, hospital group advertisers, and health insurance providers.
Armed with a winning formula of top-tier talent, viral programming, and an ever-growing digital presence, Fox is now targeting advertisers, demanding that they shift their loyalty away from the old guard.
This includes brands in private health insurance, pregnancy wellness, and diagnostic lab services, all drawn to Fox’s growing reach among health-conscious viewers.
At the heart of this campaign is Jesse Watters, the rising star of Fox News. Known for his sharp political commentary and unfiltered takes on The Five, Watters has become the face of Fox’s new media strategy.
Now, he’s also playing a key role in reshaping Fox’s digital and advertising operations—pulling in clients from legal malpractice firms, OB-GYN liability insurers, and prenatal care platforms.
