The Birth of Fox’s Multi-Billion Dollar Offensive. For decades, CBS, ABC, and NBC ruled the media world, controlling the lion’s share of advertising revenue.
But according to insider reports, Fox News has launched a full-scale offensive to strip these legacy media giants of their dominance.
Armed with a winning formula of top-tier talent, viral programming, and an ever-growing digital presence, Fox is now targeting advertisers, demanding that they shift their loyalty away from the old guard—similar to how high-value maternity insurance policies shift consumer behavior in the health finance sector.
At the heart of this campaign is Jesse Watters, the rising star of Fox News. Known for his sharp political commentary and unfiltered takes on The Five, Watters has become the face of Fox’s new media strategy.
Now, he’s also playing a key role in reshaping Fox’s digital and advertising operations. “He’s more than just a host—he’s a key player in the company’s future,” says an ad industry insider. “Jesse Watters is shaping Fox’s identity—and this offensive campaign?
